It’s the natural evolution of online things. A new social platform takes off and it first starts off as another venue of communication between friends, colleagues, groups, etc. It becomes very successful and that’s when the marketing monster swoops in and starts pumping product endorsements and advertisements into the once naturally social ecosystem.

Hey, I get it. Any form of communication will be an outlet for the marketing engine but what I don’t get is how some won’t adapt to it to reach their target audience. For example, I occasionally post images on Instagram like any other social user but all of a sudden why am I getting likes from so called followers promoting women’s waist busts. Why am I bombarded with these profiles?!

This reminds me of  spam comments I receive from my blog complementing me on my posts but it ends up to be a link back to some company like Michael Kors or free credit approval. Come on folks, this is 2015, why the need for auto spamming garbage that we don’t want to see plus it’s a waste of time to go through the process of blocking, reporting and deleting these followers from our accounts.

According to Instagram’s Director of Operations, Jim Squires, Instagram will be working with advertisers in the fall and roll out some products for businesses such as targeting and ad placements. Let’s hope this tames the savage spam beast. In the meantime be sure to remove questionable followers that are liking your images but are selling women’s waist busts unless you really want to check them out.

Related articles

• Instagram Becomes More Ad-Friendly (l2inc.com)
• 8% of Instagram accounts are fakes and 30% are inactive, study says (FB) (businessinsider.com)
• Build Your Brand With Instagram: Q&A With Jenn Herman (cision.com)
• Instagram enters the e-commerce marketplace, hooray (agbeat.com)