I wanted to further explore how individuals use online media for those who enjoy cooking. I for one love to learn more about the diversity of Latino food recipes that are available online for us to download and collect. Being …
I had a great opportunity to interview Joe Kutchera at the Spanish Language Media Conference that was recently held in Denton, Texas. I’m currently finishing up his new book, Latino Link: Building Brands Online with Hispanic Communities and Content, which …
What’s great about online media is that it can be used to strengthen the community, not only on the Internet but also local communities within cities and suburbs. In the case of New York, where small Latino communities thrive, George …
With all my research and studies into Hispanic marketing, I felt the need to expand and create another interest which is to post blogs about Hispanic businesses. I thought it would be a good idea to show how Hispanic business …
On my last blog post, I had a great opportunity to interview Amber Gracia, the President of Cinco here in Dallas about how to market to Latinos in the Hispanic market segment as part of my research project. The next …
In my recent academic research into Hispanic marketing, I have concluded that the basic marketing principles used in communicating with consumers apply to any market, including the Hispanic market. If marketing communication in the general market are continually perfected to …
I just returned from my latest trip to Puerto Rico, but this time it was a big family event, something that never happened in a good long time. This time around it was me, my girlfriend, my brother and his …
My internship coordinator happened to email me a link to a webpage on my college website that showed a story about myself. It was pretty much a quick interview by answering a couple of questions on paper and sending it …
This is a very good read by Jorge Acosta of Nuevo Amancer Latino that deals with the ideas of the multicultural diversity that we have here in the United States and how we should embrace the diversity. I’m not one …