This past week I had an opportunity to hear about how Hispanics are involved in social media by a group of panelists who are involved in this particular niche target. I like to thank the Multi-Cultural Special Interest Group and …
The population of Latinos living here in the United States is expected to have grown after the 2010 Census is taken and it seems the expected growth will come from second-generation Latinos. Now is the best time to tap into …
On my last blog post, I had a great opportunity to interview Amber Gracia, the President of Cinco here in Dallas about how to market to Latinos in the Hispanic market segment as part of my research project. The next …
In my recent academic research into Hispanic marketing, I have concluded that the basic marketing principles used in communicating with consumers apply to any market, including the Hispanic market. If marketing communication in the general market are continually perfected to …
It’s getting close to the end of my semester in my Intro to Latin Studies class and I have already decided to choose for my final report the study of Hispanic marketing through cultural and historical research. I have learned …
In a previous blog, I had a great chance to interview Lucienne Gigante and Karla Gual of Doral Bank of Puerto Rico about their marketing campaign to brand Doral Bank as a bank for the community. So how did Doral …
In my previous post, I had a chance to blog about Doral Bank’s efforts to give back to it’s community in Puerto Rico by offering free mammograms for those who can’t afford it through Ruta Pink, inviting the community to …
The growth of the Hispanic population online has grown tremendously over the past couple of years and it will continue to do so as more and more online platforms conform to Hispanic consumers online. The latest statistics from Internet World …
In today’s marketing strategies and brand identity, it is very vital to not just promote yourself only hoping to reach a wide audience; you have to be proactive and engage your customer and build a trusting relationship with them and …
I happened to find this article off of a website called Scribd, a website that allows you to read, share and download articles. This particular article was uploaded by Larson Project Management, LLC and it was taken from the website …