What’s great about online media is that it can be used to strengthen the community, not only on the Internet but also local communities within cities and suburbs. In the case of New York, where small Latino communities thrive, George …
In an earlier post, I mentioned that I was invited to watch the pre-screening of Pepis YO SUMO’s film documentary called Latinos Living the American Dream, a film that portrays the lives and experiences of Latinos living in the United …
Political candidates in this year’s election campaigns are definitely making an effort in winning the Latino votes and rightly so since Latinos are the fastest-growing minority group in the United States, with an estimated population of 48.4 million. Even Spanish …
Early in March Pepsi launched YO SUMO (I Add Up/I Count), an initiative that encourages US Latinos to fill out the 2010 Census as well as celebrating the lives of individuals within the Hispanic community. They launched an interactive website …
I first started getting into Hispanic market research when I was taking Latin American classes focusing on Latinos and popular culture about two years ago at one of my graduate classes. In fact, my final project for the class was …
In my previous posts, I mentioned how Latina mommy bloggers or “mami blogueras” are becoming a very powerful online community because of their ability to review products, communicate with one another and offer advice through their own experiences of being …
Normally when I do my blogposts I wait till I go home and start working on it on my desktop but if I’m out at a particular event with important topics that are shared like a meet up I tend …
With all my research and studies into Hispanic marketing, I felt the need to expand and create another interest which is to post blogs about Hispanic businesses. I thought it would be a good idea to show how Hispanic business …
As mentioned on my last blog post, Latina Bloggers: Rise of the Mami Blogueras Part 1, moms have strong purchasing power and their consumer behavior is based around their family, lifestyle and life experiences. The above graph was researched by …
A recent conference focusing on successful women bloggers held in New York City called the BlogHer Conference 2010 with the support of LATISM (Latinos in Social Media) is proof that now more than ever Latina bloggers have the ability to …