The consumer market within the Hispanic community is definitely growing and will continue to grow in the next couple of years, so why haven’t you entered into the Hispanic market?

Current studies show that Hispanics are quickly adapting to today’s mobile technology, particularly mobile technology as they find it useful to access information, gather media and communicate with friends and families. If you combine technology and the strong consumer base and you have the perfect chemistry to focus your marketing efforts within the Latino community.

Even outside of the United States, tech startups are growing in Latin American countries such as Argentina, Mexico, Colombia and Brazil where entrepreneurs and investors in the US are shifting their focus on when dealing with opportunistic international partnerships and investments with current web and online media technology.

This interview taken at the 2011 SES Conference with Carlos Manzano of the Latin Media and Entertainment Commission of New York is but further proof that

When marketing to Hispanics online think content strategy and socialization. What keywords, Spanish and English, are used for Hispanics search behavior? How can you influence and engage Hispanic online communities? How can your website attract Hispanics to navigate through the site, make that needed click and have them continue coming back?

Do the research into these elements and add anthropological and socio-cultural studies into the mix and you may have a successful campaign and a loyal Hispanic demographic.

Related articles

• Advertisers Must Pay Attention to Hispanic Consumers as Rising Trendsetters in 2013 (forbes.com)
• Target Touts Big 2013 Focus on Mobile Marketing for Hispanic Community (mobilemarketingwatch.com)
• Marketingworks and Marketing Maven Public Relations Form Strategic… (prweb.com)
• Valpak Partners with YaSabe.com to Enter the US Hispanic Marketplace (hispanicbusiness.com)