This year, the government is really stressing the American population to fill out the 2010 Census which I think is important considering today’s economic shift. According to the website, the information the census collects helps to determine how more than …
The population of Latinos living here in the United States is expected to have grown after the 2010 Census is taken and it seems the expected growth will come from second-generation Latinos. Now is the best time to tap into …
In my previous post, I blogged about my research into the Hispanic market and the conclusion that came about from the gathered information and interviews that I did. I received a comment that became a very interesting discussion from a …
On my last blog post, I had a great opportunity to interview Amber Gracia, the President of Cinco here in Dallas about how to market to Latinos in the Hispanic market segment as part of my research project. The next …
In my recent academic research into Hispanic marketing, I have concluded that the basic marketing principles used in communicating with consumers apply to any market, including the Hispanic market. If marketing communication in the general market are continually perfected to …
It’s getting close to the end of my semester in my Intro to Latin Studies class and I have already decided to choose for my final report the study of Hispanic marketing through cultural and historical research. I have learned …
In a previous blog, I had a great chance to interview Lucienne Gigante and Karla Gual of Doral Bank of Puerto Rico about their marketing campaign to brand Doral Bank as a bank for the community. So how did Doral …
It was a tremendous sight, thousands of Puerto Ricans rallied in front of the Plaza de las Americas to protest a decision that would further worsen the already unstable Puerto Rican economy. Earlier last week, the Governor of Puerto Rico …
In my previous post, I had a chance to blog about Doral Bank’s efforts to give back to it’s community in Puerto Rico by offering free mammograms for those who can’t afford it through Ruta Pink, inviting the community to …
The growth of the Hispanic population online has grown tremendously over the past couple of years and it will continue to do so as more and more online platforms conform to Hispanic consumers online. The latest statistics from Internet World …