Dieste Helps Promote Pepsi’s YO SUMO Initiative with Their Media Campaigns Frankie De SotoHispanic Culture, Hispanic Marketing, Hispanic Online MediaNovember 8, 2010 In an earlier post, I mentioned that I was invited to watch the pre-screening of Pepis YO SUMO’s film documentary called Latinos Living the American Dream, a film that portrays the lives and experiences of Latinos living in the United … Continue reading1