I may be one of the few but I enjoy researching. I love to find information, organize them and present them to fit the ideas that inspire me. This is what took up a majority of my semesters while obtaining …
Guest post by Eve Jenkins The recent release of the Ad Age Hispanic Fact Pack 2012 challenges long held ideas about how to market products to Hispanic audiences in America. It has been believed that having Hispanic characters in TV is enough …
In today’s online media society, tech savvy individuals have the ability to access information ranging from documents, audio and video for educational, business and personal purposes. As we adopt more wireless technology, we expanded to communications and entertainment that can …
It’s great to know that the Hispanicize conference has been going three years strong now and each year it gets better and better. For all those who are not familiar with the upcoming Hispanicize 2012, it’s a yearly special event …
After some time doing research, I felt that it was time to evolve my blog that will capture more of my interests. I also decided to rename it as part of my conversion. Soon, my blog will change from Solpersona …
I was presented with this online video campaign by Akua Harris of ICED Media and I thought it was a great example of utilizing various online media platforms to target a particular Hispanic niche market with creativity, culture and most importantly, …
A couple of months ago, I introduced myself to a professor, Dr. Federico Subervi, at the 2010 Spanish Language Media Conference and he gave me a brochure of what his university, Texas State University San Marcos, has developed to educate …
After reading Scott Stratten’s book, UnMarketing, I was very impressed with the quality of content that the book contained. The book covers his experience in relationship marketing, social media and networking with advice on how to offer value to your …
These past two days were probably one of the most stressful days that Lance Ríos went through in his entire online career. For some unusual reason, his Facebook fanpage, Being Latino, which has over 50,000 fans completely shut down. His members …
I had a great opportunity to interview Joe Kutchera at the Spanish Language Media Conference that was recently held in Denton, Texas. I’m currently finishing up his new book, Latino Link: Building Brands Online with Hispanic Communities and Content, which …