After reading Scott Stratten’s book,  UnMarketing, I was very impressed with the quality of content that the book contained. The book covers his experience in relationship marketing, social media and networking with advice on how to offer value to your clients or customers rather than the traditional sale pitches, please watch my video for the complete review. This book can cross over well with Hispanic marketing because the process of relationship building is similar.

I actually met Scott Stratten at a local social media meetup here in Dallas, TX and he’s very down to earth and will always find the time to answer any question you may have on building successful relationships.

Being the social media aficionado that he is, you can follow his online social networks. Scott has his own blog that you can check out. You can also find him on both Facebook and Twitter.

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