Having a career dealing within the online and digital marketing fields means you have to stay on top of daily changes that goes on in the industry. Staying on top of changes means you have the best opportunity to stay ahead of the competition and perfecting your strategies. At times, Google makes updates to their algorithms and you won’t even know until your website’s search rankings starts to drop. There’s a new trend in social media that will allow you to capture a particular demographic but you won’t even know until you’ll see your competitor’s Twitter hashtags gains a large following.
Yes, the online media realm is very organic. It changes and grows and you can’t stay with the same ideas from a couple of months, you have to continue to learn and be knowledgeable of the current news, trends, case studies and tips from professionals who have gone through the changes themselves.
The top three resources that I use for my personal research offer great articles on what’s going on today in SEO, SEM, Local, Social Media and Local Search. I recommend that you add these to your RSS feed, bookmark, etc.
See the lists below and if you know of any other resources, feel free to post it on the comment section.
