I took some time this weekend to post some really good information from the New Media Expo that was held in Las Vegas on Jan 6 – 8. Well, I wasn’t there myself but I did gather posts from attendess under the #nmx Tweet hashtag and I think these are great tidbits of information that may prove very useful to you as you continue to learn about how content can driver your brands online. Check it out below:

Think content ecosystem, not content campaign.

If you’ve got a passionate community that’s not talking about you yet, use an app like @socialchorus to initiate behavior.

Stop thinking of marketing as something the company does. Think of it as something you do for your audience.

Leave you blog alone for 3 weeks, then search for it on your computer. What you used to search is your title.

Humans communicate with humans, not logos.

We’re not building audiences we’re building community.

Be passionate, write well, write a lot, and be consistent.

Community managers communicate the thoughts and emotions of the brand.

Every employee and customer is a community brand manager for your organization.

Every employee and customer is a community brand manager for your organization.

People associate with people, not brands.

If you can’t sell your organization to employees (inside) you’ll never sell it on the outside.

Content is fire, social media is gasoline.

92% of the worlds data was created in the last 2 years!

Social media is a marriage & Not a one night stand.

Authenticity is the intersection of what you believe, what you say, and what you do.

Don’t be discouraged by the size of your network & inspire one person and you are doing good.

You want beating hearts not rolling eyes & The metric of the future is passion.

Provide great content and earn the right to promote from time to time.

If you sell something, You can make a customer today & If you help someone you can create a customer for life.

Your employees deserve a social media policy that educates and empowers rather than scolds and scares.

Authenticity is the intersection of what you believe, what you say & what you do.

The ONLY question is “How can I serve my audience better?

Most people spend less than 10 seconds deciding to follow you on Twitter.

Brand is what people say about you when you leave the room.

The golden rule? Deliver value when/where/how your audience wants to receive it.

The more devices you give a person, the more time they’ll spend consuming media.

Relationships, Relationships, Relationships… it can’t be about just bang them on the head with ads anymore.

67% of millennials believe it’s their responsibility to provide brand feedback.

Facebook is for people you know & Twitter is for perspectives.

Stop thinking of marketing as something the company does. Think of it as something you do for your audience.

The best investments you can make in marketing are in product quality and relationships with customers.

Only 9% of bloggers are earning $30,000 or more. 55% earn less than $1000. Yes. The truth. Most blogs make no money.

If your product kicks ass, let go of fear and let your customers tell your story. Bad product? Fix it!

People don’t trust companies, they trust people.

Do brands need to be on every social media platform? Basically no. Find the platform that works for your followers.

Building a personal brand starts with social media.

There is no more B2B or B2C, there’s only people-to-people.

People engage with personalities, not with product features.

Educate, Embrace, Enchant, Engage, Empower [the customer] — Five E’s of social business

Twitter is for perspective. Facebook is for people. Google plus is for passions. LinkedIn is for pimping.

If you have a good product, let go of your fear and let others tell your story.

Command and control is replaced with collaboration and co-creation of value.

Social is not something “you own”, social is a mindset.

A blog isn’t a business. It’s just a marketing tool.

Don’t promote YouTube until you have enough videos/content to keep your audience occupied.

Two most common web site mistakes – 1) lack of organization 2) vague language.

Worry less about influencing and more about helping.

Key to social network success is ethos of full transparency.

If you don’t have images with your content, you loose 15-20% of traffic, also include captions to get more traffic.

More rewarding in the long run to create an audience, than trying to compete for one.

Content marketing is about educating customers on how great THEY can be not how great YOU are.

Please don’t confuse popularity with influence; only the latter can shape your beliefs and actions.

We need to start viewing consumers as co-creators, or at the very least as involved modifiers, of the brand.

Every company would be better if they promoted their content first and their company second.

Most brands’ social metrics prioritize: 1. reach 2. FB shares and likes 3. traffic 4. links 5. # of comments 6. sentiment

E-commerce is a $300 billion–NOT million–annual business (and growing!)

People engage with personalities, not products.

Social media is not a campaign, it’s a commitment. We always need to be on.

Google+ is for finding other people who are interested in the same topics you are.

Key difference between Google+ and Facebook is that Google doesn’t limit people from seeing your posts.

Be SOCIAL – sincere open collaborative interested authentic likeable.

As long as people can see their social score, it changes their behavior. Look for influence platforms that operate in the background.

Viral post tip: your best posts shouldn’t be on your own blog. This is why guest posting is critical.

The best blogs are about unique and interesting perspectives.

Most people spend less than 10 seconds deciding to follow you on Twitter.

Divide the number of comments by the number of blog posts to get a good metric & compare to other blogs.

Brands have to stop using social and start being social.

Learn about who is interesting in your community and then engage them.

Social media scales the voice of your brand by humanizing it with voice of your amazing employees.

Community building requires a culture of listening and learning.

Social media is a means to an end. I want to have a large following so I can promote whatever I can promote.

All social media takes time to understand, You can still start Google+ now & have an impact on your niche audience.

Build your network in multiple places – You never know what is going to be around tomorrow.

Once you build authority, you can expand that out to a larger audience. If you do this right they will evangelize you.

GooglePlus is important because it shows people your stuff 1st in the search results if someone has circled you.

91% of mobile internet access used for social activities.

Before you figure out push campaigns and pull campaigns, be helpful, be human.

Curation is a form of storytelling.

You can get 30-100% difference in click through rate simply by adding Google Authorship.

Many people treat the completion of marketing materials as the finish line, when really it’s just the beginning. Market your marketing.

Think less like a product company and more like a media (content providing) company.

Tell a story bigger than your brand, something a reader will actually thank you for.

Related articles

• 2013 Trends, Predictions and Importance of Marketing Content Strategy (themarketingnetwork.com.au)
• 5 Social Media Predictions for 2013 (blogs.constantcontact.com)
• Do You REALLY Need All Those Social Media Networks? (blogs.constantcontact.com)
• BlogWorld’s NMX and BusinessNext Social Sets Impressive Lineup of Over 170 Speakers; Set To Break Attendance Records (prnewswire.com)
• 3 Simple Steps to a Better Social Content Strategy (360i.com)
• Tips for Successful Social Media Marketing (lorrainedauphinee.wordpress.com)
• New Media Expo: Frequently Asked Questions (blogworld.com)