A couple of weeks ago, digital marketing strategist, Martin Ramirez, invited me to do a podcast interview with him on how to reach Hispanics online. It was a great discussion that focused on in-depth research (both in consumer behavior and socio-cultural factors), the right content and social engagement as some of the elements in successfully reaching your intended Hispanic audience. Today’s online media technology allows us to reach the Hispanic audience both effectively and efficiently because how the Hispanic demographic can quickly adapt and utilize the latest technology, particularly in the mobile region.
I’m sorry to say that the podcast has since been removed but it was a great experience being interviewed from that particular medium.
