SEO or search engine optimization is a complicated beast to conquer. It’s organic in nature, you have to adapt to new changes and strategize the content in order for your site to be searchable. SEO is definitely a challenge now imagine trying to achieve SEO success in Spanish!

Doing SEO in Spanish takes alot work because there are alot of regions and dialects you have to study and research in order to satisfy the search engines of Google, Yahoo and Bing but the adoption rate of Hispanics and US Hispanics interacting online is growing at a fast pace and it continues to grow. One has to be familiar with the current trends and case studies that has been accomplished. Let’s take a look at some of the general information below. A special thanks to Anna Pons-Barber and Jose Saldana of Covario in presenting this information.

US Hispanics over index on digital behaviors

• User search
• Mobile & social more than general public
• 4 times conversion rates

US Hispanic Market

• 52 million
• 16.7% buying power
• 8% growth year over year
• $1 trillion buying power

Spanish speaking power in the US

• Hispanic 23%
• Biculturals 31%
• US Dominants 46%

Why invest in Hispanics

• Hispanics love their brand
• Hispanics are brand loyalists
• Hispanic household will spend more

Getting brands build empathy for Hispanic demographic.
346% visitor improvement over 6 months of SEO localization.

• Meta Optimization
• Content Optimization

Keyword integration

• Localize URL
• Linkbuilding produce limited results

Why are we seeing content in Spain?

• Cannibalization
• Site was created before
• Product produced before
• Older market

Are markups right for me?

• HTML link element in header
• HTTP Header
• Sitemap
• Examples of hreflang: “es-mx” “es-us” “x=default”

Structured Data & Semantic Data optimized for mobile search, voice search & conversational search.

Key Takeaways

• Not about search volume, its about building trust
• Localize!
• Structured content will be king for reaching the Hispanic demographic
• Structured content ill empower brands to reach the huge IS Hispanic mobile demographic which is 11% higher than non-Hispanics

Writing content for Spanish language

• Research target market
• Keyword research for audience
• Find commonalities

Link building should focus on your market.

Of course this is just a start of what I am researching on, but if you have any of your inputs please share.

Related articles

• Latino SEO Tips Offered at Hispanic Trends Event (hispanicbusiness.com)
• What Hispanics want from the media (jsonline.com)
• Upscale Hispanic Segment Wields Power, Influence (hispanicbusiness.com)
• With Bicultural Hispanic Growth, Is There Still a Need for Hispanic Marketing? (bloggingoutloud.verticalmarketing.net)