The LATISM 13 conference held in New York City turned out to be another successful event. Aside from workshops and seminars based on social media, public relations, education, health, social good and immigration there was a focus on tech startup development and the very first hackathon where individuals collaborate and share ideas on their own platforms and apps. The Latino community is a driving force in today’s online ecosystem and the success in engaging the Latino community is through relationship building and cultural understanding. The Latino voice is being heard and we have both the consumer buying power and technological savvy to succeed in the United States and Latin America.

I wasn’t able to go but I did manage to curate some great tweets from those that did go and attend the event, I think you’ll find these tweets useful for your own inspirations. Also, I added a link to a YouTube channel that offers various recordings taken from the LATISM 2013 conference.

• By 2017, Latinos will purchase 1 out of every 5 tablets & smartphones in the U.S.
• Multiculturalism is the new normal.
• We are now the new market.
• The Más Generation”: 29% of the Hispanic population are Millennials.
• Let’s leverage social media and technology to connect, collaborate and responsibly get our key community messages out!
• Become positive amplifiers, power collaborators and educators within your community. Make a difference now!
• We need to embrace within our community to create great things together and move forward faster.
• The reality that no one knows is that 90% of Latinos are US Citizens.
• Social is a facilitator of Relationships, it is not the Relationship Itself.
• Millennials see themselves as a DIY generation. If they want something, they create it.
• Engagement increases 40 % when multimedia is added to content.
• Don’t undermine the power of photos and an editorial calendar when thinking about engaging your audience.
• Best practices for Infographics: straightforward, simple, top messages,visually compelling, be clear.
• 44% of adopt new technology in banking, as opposed to 29% of the general population.
• Latinas have a purchasing power of $1.3 trillion, but you have to connect with them to earn their business.
• The Millennial is a multifaceted individual.
• Over 35 million people speak Spanish in the U.S., and not all of them are Hispanic.
• Hispanic online ad spending went up by 2.5%
• An important part of advancing education is an emphasis on STEM fields.
• Latinas are the main shoppers for 86% of Latino homes, says Nielsen report.
• A recent report shows Hispanics getting more news online and in English. How do you get your news?
• Engagement, Interaction, Connection, Relationships, leads to… Trust, Advocacy & Loyalty. ROI!
• It’s no longer why do we use social. It’s how do we use social.
• A startup still should have a business base. Incorporate your business.
• Latinos are the top movie ticket buyers in the U.S!
• Grab the viewers attention from the start, get to the meat of it.
• Separate your videos into different channels depending on the subject so it.
• Keep your your videos really short and simple because people have short attention spans.
• our Bio has to be very descriptive, add a little humor. Look at the avatar because that is what everyone looks at.
• Think of ways on how to make yourself stand out, if you have a look and feel keep that same brand consistent.
• In your video title use a hashtag and a handle so that when these videos are shared the tweet comes out exactly as you want it.
• Don’t fall for the shotgun mics, you can use cheap mics.
• Problem with most amateur recording is excessive ambient noise, so it’s critical to monitor the sound.
• Create a Google+ page to link to your YouTube channel.
• You can select the types of ads that will be added to your YouTube videos by choosing diff options in the channel settings.
• You can edit your YouTube channel by adding playlists, adding other social media links.
• Don’t be a robot or let your social media platforms be serious all the time.
• Link an adsense with your youtube channel to start monetizing your videos.
• G+ SEO Tips cont’d: List your location, fill in work history, verify authorship, link to G+ profile, use GPlus.2 vanity URL.
• Google+ SEO tips: write your bio in 3rd person & include your name, put your name on the file of your profile pic.
• When designing a new product, you want to cut the fat – keep only the most important basic features at first.
• Latino Millenials, aka “the new Americano,” are an “AND culture,” not an “OR culture.” We are both Latino AND American!
• It’s important to test messaging using Google or Facebook ads to have results to bring to client meetings.
• Start conversations with your fans and use their feedback for market research.
• Boolean Searching: really learn how to use advanced search in engines and social media platforms.
• Social usage is growing faster on foreign born Latinos than native born.
• Goya is great example of how a Latin brand has expanded so well on the general market.
• Relationships ARE the new currency.
• A social audience is on a variety of different platforms and we have to connect with that audience in multi-platform campaigns.
• Engagement of your audience increases up to 40% when you use multimedia.
• Current Hispanic digital usage growth is coming from foreign born – Spanish dominant users.
• Identity is the most interesting part of the discussion; Latinos are rejecting labels.
• We don’t just want “token Latinos,'” we want a true representation in media and advertising.
• Using SPANISH as your only strategy to get in the US Hispanic market is not enough.
• It’s not just about marketing in Spanish, it’s about answering for the consumer: how does this product help me?
• Really understand the culture when marketing to Latinos.
• There are a lot of opportunities, a lot of money to be made in the affluent section of the Hispanic community.
• There are more Latino millenials in the U.S. than any other demographic group.
• Smart companies have a culturally relevant Latino arm- as opposed to an English campaign translated to Spanish.

Related articles

• LATISM 2013, another step forward for Latinos in social media (voxxi.com)
• LATISM13 conference: harnessing social media to improve Latinos’ lives (quirozingrid.wordpress.com)
• Sebastian Aroca From Hispanic Market Advisors to Moderate at LATISM13 “Latino SEM Strategies: Bringing Together PR, Blogging, and SEO” (sys-con.com)
• Toyota Celebrates Top Latinos in Social Media (prnewswire.com)
• Los Afro-Latinos at LATISM 2013 (losafrolatinos.com)
• Tell Me More: Dispatches From #Latism (wnyc.org)