If you’re looking to get educated in Hispanic marketing communications to help expand your business or marketing/advertising campaigns towards the Hispanic market without going back to school to get a new degree than you should consider taking a certified online …
On my last blog post, I had a great opportunity to interview Amber Gracia, the President of Cinco here in Dallas about how to market to Latinos in the Hispanic market segment as part of my research project. The next …
In my recent academic research into Hispanic marketing, I have concluded that the basic marketing principles used in communicating with consumers apply to any market, including the Hispanic market. If marketing communication in the general market are continually perfected to …
In a previous blog, I had a great chance to interview Lucienne Gigante and Karla Gual of Doral Bank of Puerto Rico about their marketing campaign to brand Doral Bank as a bank for the community. So how did Doral …
Now, I’m a big proponent of social media. I believe that it is en excellent tool to communicate with customers and clients at a more personal level. In fact, it is my area of study that I am currently doing …
What I enjoy about blogging is that I can gather facts and data that supports my ideas of how Hispanic marketing can be successful. Some of the great sources are actually from professional marketers and advertisers that have been doing …
I was on Twitter the other day and I happened to find an article where Burger King created a commercial that evidently insulted Mexico and the Mexican people. I will won’t go into detail, I will post a copy of …