If you’re looking to get educated in Hispanic marketing communications to help expand your business or marketing/advertising campaigns towards the Hispanic market without going back to school to get a new degree than you should consider taking a certified online course developed just for this at Florida State University’s Center for Hispanic Marketing Communication, headed by Dr. Felipe Korzenny.

This online class includes topics such as cultural identity and its impact on consumer behavior, language use, Hispanic cultural insights for marketing, and case studies relating to Hispanic marketing. The course will also address research and marketing strategies. The only book that will be used for this online course is Dr. Felipe and Betty Ann Korzenny’s book, Hispanic Marketing: A Cultural Perspective. This book is an excellent resource to study from even after taking the course. See my recent post on this book. A certificate of completion will be issued to all non-degree seeking students who complete the course.

Current PhD student of Hispanic Marketing Communications at Florida State University, Antonieta Reyes Echezuria, took this course as a graduate student to help her enhance her understanding of the market with courses on modern language studies, business and marketing strategies, and behavioral theory.

She says,

“The goal is to add to our tool kit, the knowledge, attitudes, and behaviors that will allow us to successfully plan and create marketing communication programs for Hispanics in the US.

The Hispanic Marketing Communication course includes applying critical thinking to todays diverse marketing environment. It is specially designed to introduce participants to what it means to be Hispanic in the US. It includes a little bit of history of how Hispanics came to be the largest minority group and how the advertising/marketing world has responded to this phenomenon. The class is enhanced with updated case studies and allows participants to share their thoughts and opinions while facilitating networking opportunities and mutual collaboration. By the end of the course, participants shoe their understanding with the creation of a strategic document or a vertical paper for a product, service, or industry of their choice.

This class is appropriate for all levels. From marketing beginners to seasoned men and women. It is particularly recommended for professionals currently addressing the Hispanic market, or those who would like to start a Hispanic marketing initiative.”

If you want more information or if you want to apply online, go to the Center for Hispanic Marketing Communication website.

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• Free Webinar Helps Financial Organizations Capture the Hispanic Market (eon.businesswire.com)
• Marketing: Specialized Outreach (womensblog.score.org)
• Hispanics Hispanics Everywhere (eschatonblog.com)
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• Ace Hardware Launches First-Ever National Hispanic Advertising Campaign (eon.businesswire.com)
• Upcoming Savvy University College of Business Webinar to Feature Felipe Korzenny, Ph.D. (prweb.com)