After reading Scott Stratten’s book, UnMarketing, I was very impressed with the quality of content that the book contained. The book covers his experience in relationship marketing, social media and networking with advice on how to offer value to your …
I wanted to further explore how individuals use online media for those who enjoy cooking. I for one love to learn more about the diversity of Latino food recipes that are available online for us to download and collect. Being …
I had a great opportunity to interview Joe Kutchera at the Spanish Language Media Conference that was recently held in Denton, Texas. I’m currently finishing up his new book, Latino Link: Building Brands Online with Hispanic Communities and Content, which …
What’s great about online media is that it can be used to strengthen the community, not only on the Internet but also local communities within cities and suburbs. In the case of New York, where small Latino communities thrive, George …
Early in March Pepsi launched YO SUMO (I Add Up/I Count), an initiative that encourages US Latinos to fill out the 2010 Census as well as celebrating the lives of individuals within the Hispanic community. They launched an interactive website …
Salitre: True Colors of Puerto Rico. Producer – Barbara Crudeli Director – Otto Flores Director of Photography/ Editor – Alex Berge When we think of branding, we think of ads, radio and television commercials, special events; any form of medium …
Well, it took quite some time but I managed to complete a fun digital video project about the Latino Cultural Center of Dallas. This was a video project that I felt was a great way to help promote the knowledge …
This was a great book to do research on Hispanic marketing as well as Latino cultural studies. If you are looking to buy it, check out Amazon, they have really good prices. I actually did this book review before but …
The children of those parents and grandparents who have immigrated here to the United States are between two worlds. One world is their cultural heritage of their parents and grandparents and the world that they have been raised in, the …
Here are several examples of Latino dance and music that is performed from various Latin American countries, from my previous posts on this study, you’ll notice that each genre had their own visual and rhythmic style but they all originated …