Home » Hispanic Culture » 2010 Hispanic PR and Social Media Conference Day 2: The Blogueros, Hispanic Media Coverage
2010 Hispanic PR and Social Media Conference Day 2: The Blogueros, Hispanic Media Coverage
This blog post has the final two sessions that I attended at the 2010 Hispanic PR and Social Media Conference on Day 2. Please check out my previous blog posts if you want to read more of what I posted while I was at the conference. It was very informative and I hope you’ll get alot out of it.
Meet the Blogueros: A Roundtable Discussion with the Top Guys in Social Media
Bloggers don’t want jazzy words they want content, keep it simple.
- Use feeds in blogging
- Give your blog a personality
- Bloggers, accept releases that you believe in
- When receiving products for review, give it disclosure and it’s yours to keep
Insights on the Do’s and Don’ts of Hispanic Social Media Measurements
How to engage.
- Social equity equals trust
- Do your research
- Determine your goals
- Determine a profile that works for you (brand)
To be successful at Twitter.
- You have to build trust and credibility
- Be human
- Do not buy Twitter followers
- Do not overpopulate tweets with brand messages
- Retweet articles unless you actually read it
- Determine how influential you are within your community. Use Tweet Level or Twitalyzer
- Don’t automate
- Be conversational
- Follow people who are relevant
- Answer @ replies
- Use Twitter to also ask questions
Your story’s potential reach.
- Hispanics are 31% more likely to be in Twitter than the net population
- Measuring realistic growth prospects based on the brand’s equity against key competitors by Hispanic sub-segment
- In social media, don’t over commit sales growth
- Optimize your targeting technique on a weekly basis
- Find the audience even when the client isn’t looking
- Expert monitoring and analysis allows for informal decisions
- Action listening incorporates discernment
Your Ultimate Guide to Scoring Great Coverage with Traditional, Broadcast and Online Hispanic Media
Latino media is all about connecting to your culture.
- Trends: Hispanic print first to penetrate a certain market
- Latinos are informal and personal
- Make sure what you pitch affects the Hispanic culture
- Latino media-appreciate them to reach them
- In press releases, know who you are targeting. Blind distribution is dead
- The most important angles stories: Advice for living, entertainment, education and family
Related articles
- New Survey Finds American Advertisers Acknowledge Hispanics’ Impact on U.S. Culture but Half Don’t Market to Nation’s Largest Minority (eon.businesswire.com)
- Core Values And General Cultural Insights Of Us Hispanics (slideshare.net)
- Texas Power Company Launches Facebook Game for Local Hispanic Consumers (insidefacebook.com)
- Twitter for Corporate PR (costpernews.com)
- Strategic Social Media conference (stuartbruce.biz)
Early in March Pepsi launched YO SUMO (I Add Up/I Count), an initiative that encourages US Latinos to fill out the 2010 Census as well as celebrating the lives of individuals within the Hispanic community. They launched an interactive website …