This is a book review of Digital Marketing Analytics by Chuck Hemann and Ken Burbary. I think in today’s digital marketplace you got to have a better understanding of analytics. Without analytics, there’s no way to track progress of your …
We’re living in the Millennial age where our children are able to access technology at such a young age. This is a good thing, children are able to understand technology, communicate, be creative and perhaps in the near future be …
At first I used to believe that the US is the birthplace of YouTube “rockstars” who influence the younger audience with their creative styles and presentations that reflects today’s pop culture. YouTubers such as Rosanna Pansino, Michelle Phan and Bethany …
On Friday morning while watching my local news channel, I happened to find out about this wonderful event that’s going on this Saturday, September 27, 2014 here at Woodrow Wilson High School in Dallas. It’s called Latinas in STEM and …
Today, anybody can access information at anytime and anywhere thanks to high speed WiFi, Bluetooth and computers that have the technology to capture signals effectively for multitasking software and online platforms. This is definitely a godsend for start-ups, tech entrepreneurs, …
As we study today’s media landscape we’re seeing a change in how messages are being communicated to the audience. In the past, messages were pushed towards individuals with lots of bells and whistles, guarantees and professional approvals but all that …
Social media always surprises. We all know that it can be a storyteller, a source of information and a communication tool but there are certain moments where it allows us to form emotional bonds and express our emotions online. It’s …
Soccer has always been a global sports phenomenon. It not only brings the world together but also diverse cultures, all with the common love for the sport of soccer or “futbol” as it is called in our neighboring Latin American …
Smartphones, tablets, Google Glasses, etc. As today’s mobile technology devices become more portable and yet powerful, individuals have greater abilities to communicate with one another, tell stories and create communities. Jason Farman, Assistant Professor at University of Maryland and author …
Social State by social media professional and creator of Social Nerdia, Esteban Contreras, is an interactive ebook that offers valuable information on how today’s popular social media platforms are being used in various industries such as marketing and entertainment. Esteban …