If you’re looking into finding sources into culture and ethnicity for your multicultural marketing research then this book, Race After The Internet, by Lisa Nakamura and Peter Chow-White, may be a complementary tool for you to study from. Each chapter …
Last week, I had a great opportunity to interview Maria Cardona on her involvement with immigration reform and STEM (Science, Technology, Engineering and Mathematics) education through inSPIRE STEM USA, an organization comprised of companies and leaders that push for STEM …
I’m very thrilled to be invited to be part of a panel discussion at the Hispanic Communicators DFW workshop being held at UT Arlington on March 23 starting at 9 a.m. called Conexiones: Closing the Spanish/English Media Gap. This organization …
I recently attended an interactive marketing meetup this week where Cynthia Sanchez, a Pinterest expert, presented some tips on getting started on the popular platform. I found that Pinterest, which nearly tops Twitter and Facebook in popularity and usage, is …
If you want to know what’s happening in today’s Hispanic media climate then you need to register and attend the 2013 Hispanicize event that will occur in Miami on April 9-13. Professionals from all fields of media from marketing, online …
I mentioned in one of my past blog posts that learning to code is essential in today’s online media environment. Now, you don’t need to learn code to build websites or mobile apps by scratch but you can learn enough …
A couple of weeks ago, digital marketing strategist, Martin Ramirez, invited me to do a podcast interview with him on how to reach Hispanics online. It was a great discussion that focused on in-depth research (both in consumer behavior and …
The Social Media Club of Dallas held a panel discussion this past week that offered tips on to use Pinterest in your social engagement strategies. Pinterest is one of the most popular and widely used social networks right now and …
Mark it down on your calendar, Somos Verizon FiOS is presenting the “Speed Up Your Game” Twitter party on Weds., February 27, 2013 9pm EST. A special thanks to Being Latino for organizing this event as they will provide an …
I was very saddened by the tragic news that a person that I highly admired as a online media leader and mentor, Louis Pagan, passed away over the weekend. Louis was a co-founder of both Hispanic media organizations, LATISM and …